Lattafa Pride New Releases 2026 Review: New York City of Dreams, Love in Paris and London City of Contrast
Lattafa has been on an absolute tear lately, and the Pride collection continues to be one of the brand’s
most visually polished and creatively interesting lines. This time, we have three new releases inspired by
iconic cities: New York: City of Dreams, Love in Paris, and London: City of Contrast.
These are not random launches either. I had already smelled all three months earlier at Dubai Beauty
World, and one of them especially had stayed on my mind. Now that the bottles are finally in hand, it is
much easier to assess not only the fragrances themselves, but also the full presentation, the direction
Lattafa is taking, and which of these are actually worth adding to a collection.
The short version is simple: this is a strong trio. But they do not all aim for the same person, and that is
what makes the release interesting. One leans cherry-gourmand and seductive, one feels brighter and
more elegant, and one turns out to be the standout with the kind of quality that could easily pass for
something far more expensive
First Impressions of the Lattafa Pride Collection Presentation
Before even getting to the scent profiles, the packaging deserves credit. Lattafa has clearly invested in
making the Pride collection feel elevated. The boxes open in a presentation-style format, and each
fragrance carries city-themed artwork that gives the release a stronger identity than a lot of budget
friendly launches tend to have.
New York: City of Dreams leans into a more sensual and glamorous presentation. For a fragrance with
a cherry-centered profile, that branding actually makes a lot of sense once we smell it.
London: City of Contrast features imagery tied to the city, including Big Ben and the classic red phone booths. The bottle itself also has a wood-like appearance that gives it some texture and a slightly more
refined visual character
Love in Paris feels the most luxurious of the bunch, and that impression continues once the fragrance
hits the skin.
Each one also includes a card insert with information about the Pride collection and other releases from
the line, which is a nice touch. At this point, Lattafa is no longer simply making affordable perfumes.
They are building full fragrance experiences around these launches, and that matters
Lattafa New York: City of Dreams Review
Let’s start with New York, because this is probably the easiest one to describe stylistically.
This is a strong cherry fragrance. If you already know that cherry is not a note you enjoy, this one is not going to convert you through subtlety. It puts the cherry front and center. That said, it does not go in the thick, syrupy direction that some people associate with Tom Ford Lost Cherry.
That distinction matters.
Instead of feeling sticky or liqueur-like, New York comes across as a sweet, rich, gourmand-leaning cherry scent with some additional fruity nuances tucked into the composition. The sweetness feels layered rather than flat. There is cherry, yes, but there is also something else contributing to the overall fruit accord, which keeps it from smelling too one-dimensional.
What we get is a fragrance that feels:
- Sweet, but not syrup-heavy
- Fruity, with more than just cherry in play
- Gourmand, in a rich and sensual way
- Bold, with a seductive personality
This is also the one that feels most overtly provocative. Cherry in perfumery often communicates sensuality, and that is exactly the vibe here. It is easy to imagine this working beautifully in the evening, on a date, or in cooler weather when denser sweet profiles can really shine.
Personally, this is not the style we would reach for most often. Cherry fragrances can be gorgeous, and this one is genuinely well done, but it is not the direction our taste tends to gravitate toward these days. Still, quality-wise, this is impressive. It smells more expensive than its price point would suggest, and for anyone specifically hunting for a Lattafa cherry perfume with a gourmand edge, this is absolutely one to sample.
Who should try New York?
- Anyone who loves cherry-centered fragrances
- Those looking for a sensual, sweeter profile
- People who want a gourmand without the sticky syrup effect
- Fans of bold, attention-grabbing scents
Who might want to skip it?
People looking for something fresh or understated
Anyone tired of sweet perfumes
Those who dislike cherry as a dominant note
Lattafa Love in Paris Review
Love in Paris is the one that really stands out. This fragrance was memorable from the first encounter, and revisiting it only confirmed that impression. It is an original creation by perfumer Quentin Bisch, and that pedigree immediately explains some of the polish here.
Quentin Bisch has worked on major perfumes including Delina, Good Girl, Very Good Girl, Amouage Guidance, and Lattafa Teriaq Intense, among many others. So when a fragrance from an affordable house smells this refined, there is a reason.
Love in Paris is gourmand-leaning, but it does not come across juvenile. That is the key point.
We get a profile that feels rich and adult. There is vanilla. There seems to be tonka. The opening has a fruity and slightly boozy quality. There is also a nutty facet that adds warmth and texture. Altogether, it creates a scent that is sweet without becoming childish, creamy without turning fluffy, and indulgent without smelling cheap.
That balance is not easy to achieve.
Too many gourmand fragrances end up going one of two ways. They either become so sugary that they feel synthetic and immature, or they try so hard to be elegant that they lose their warmth and pleasure factor. Love in Paris threads the needle between those extremes beautifully.
This is why it leaves such a strong impression. It smells like a fragrance that could easily be packaged in a luxury niche bottle with a dramatically higher price tag and still be taken seriously.
What makes Love in Paris so compelling?
- A rich gourmand structure that feels mature
- Vanilla and tonka warmth without becoming overly sweet
- Fruity and boozy nuances in the opening for added sophistication
- A nutty touch that gives it depth
- Totally unisex wearability
It also manages to feel easy to wear despite its richness. Some sweet fragrances become so thick that they demand a very specific mood or occasion. Love in Paris feels more flexible than that. It has presence, but it is not a burden. It has sweetness, but not in a juvenile way. It has comfort, but with style.
Out of the three, this is the one we would most strongly recommend trying first.
Lattafa London: City of Contrast Review
Going into this trio, there was a strong feeling that London might be the easiest one to wear regularly, and that instinct turned out to be right. While New York leans more gourmand and seductive, London feels brighter, fresher, and more elegant.
This one opens with a noticeable brightness. There is a fruity aspect in the top, although it is not immediately obvious what specific fruit is creating that effect. What matters more is the overall impression: it feels airy, luminous, and far less dessert-like than many current popular releases.
If your collection is already overloaded with vanilla bombs, marshmallow fragrances, spun sugar accords, whipped cream notes, and candy-like compositions, London will probably be a relief.
It still has sweetness, but not in a gourmand way.
That makes it the least sweet of the three and arguably the most versatile in terms of setting. It can work casually. It can work in slightly more formal situations. It has an elegance to it that makes it adaptable without becoming boring.
There is also something thematically fitting about that. London as a city often inspires ideas of structure, style, refinement, and contrast between old and new. This fragrance gives off a similar balance. It opens bright and approachable, but there is still polish underneath.
The best way to describe London is this:
- Bright in the opening
- Fruity, but not sugary
- Fresh and elegant
- Easy to wear
- Appropriate for casual or formal use
Among the three, this is likely the safest blind-buy style-wise for someone who wants to explore the new Lattafa Pride releases without diving straight into a heavier gourmand profile.
Who should try London?
- Anyone wanting a less sweet Lattafa fragrance
- Those looking for an elegant all-arounder
- People who enjoy fruity freshness without candy sweetness
- Wearers wanting something versatile and unisex
Who might want to skip it?
- Those looking for a very dense gourmand scent
- Anyone wanting the loudest or most provocative option of the trio
How the Three Compare
If we put all three side by side, their personalities become very clear.
New York: City of Dreams
Sweet, cherry-forward, sensual, gourmand-leaning, and more overtly seductive.
London: City of Contrast
Bright, elegant, less sweet, versatile, and easier to wear across different settings.
Love in Paris
Rich, warm, polished, gourmand, slightly boozy and nutty, and the most luxurious-smelling of the trio.
Quality and Value
One of the most important takeaways here is just how well Lattafa continues to perform in terms of quality for the money. While exact pricing can vary by retailer, the brand’s whole reputation has been built on delivering fragrances with strong presentation and impressive scent quality at very accessible prices.
This trio reinforces that reputation.
None of these come across as careless or unfinished. Even the one that matches our taste the least, New York, still smells deliberate and well-composed. London offers versatility without feeling generic. Love in Paris goes even further and genuinely enters that space where people start using the phrase “smells niche,” even if that phrase can be a little vague.
The bigger point is that these do not smell like throwaway releases. There is thought behind them, and in the case of Love in Paris, there is real creative weight behind the formula as well.
Who Are These Best For?
If you are trying to choose among them, here is the simplest breakdown.
- Choose New York if you want cherry, sweetness, and sensuality.
- Choose London if you want freshness, brightness, and everyday versatility.
- Choose Love in Paris if you want the most impressive scent quality and a mature gourmand profile.
And if we are speaking purely from enthusiasm, Love in Paris is the one that feels special.
Final Verdict on Lattafa Love in Paris, New York, and London
Lattafa continues to prove that the brand is not just chasing trends blindly. These three fragrances each have a distinct identity, and together they form a release that offers variety without feeling repetitive.
New York: City of Dreams is the seductive cherry option. London: City of Contrast is the elegant and more restrained one. Love in Paris is the knockout, a rich and adult gourmand that smells far more luxurious than many would expect from the price bracket.
If we were buying only one, it would be Love in Paris without hesitation.
If we were building the most wearable mini-wardrobe out of the lineup, we would pair Love in Paris with London.
And if cherry fragrances are already a weakness, New York deserves serious attention.
Either way, this is another strong showing from Lattafa Pride, and it also highlights just how much the brand is expanding creatively. There are still many more releases from Lattafa filtering out from earlier previews, which means this probably is not even the end of the current wave.
FAQ
Which Lattafa fragrance is the best out of Love in Paris, New York, and London?
Love in Paris stands out as the best of the three. It smells rich, refined, and gourmand in a mature way, with vanilla, tonka, fruity-boozy nuances, and a slight nuttiness that gives it a more luxurious feel.
Is Lattafa New York: City of Dreams very sweet?
Yes, it is definitely sweet and cherry-forward, but it is not syrupy in the way some cherry fragrances can be. It has a gourmand feel with additional fruity sweetness that keeps it from smelling too dense.
Which one is the least sweet?
London: City of Contrast is the least sweet of the three. It still has fruity facets, but it reads brighter, fresher, and more elegant than the others.
Is Love in Paris a unisex fragrance?
Yes. Despite being gourmand-leaning, it wears as totally unisex. It feels rich and polished rather than overly feminine or overly masculine.
Who created Love in Paris?
Love in Paris is an original creation by perfumer Quentin Bisch, who is known for many major fragrances including Delina, Good Girl, Very Good Girl, and Amouage Guidance.
Are these Lattafa perfumes good value for money?
Yes. Based on scent quality, presentation, and overall composition, this trio offers strong value. Love in Paris in particular smells like something that could easily be sold at a much higher price point.